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	<title>Crunch Marketing</title>
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	<link>http://www.crunchmarketing.com.au</link>
	<description>Strategic Marketing Consulting Perth</description>
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		<title>Crunch announces the launch of it&#8217;s new website</title>
		<link>http://www.crunchmarketing.com.au/crunch-news/new-website-launch/</link>
		<comments>http://www.crunchmarketing.com.au/crunch-news/new-website-launch/#comments</comments>
		<pubDate>Thu, 03 May 2012 06:42:55 +0000</pubDate>
		<dc:creator>Crunch</dc:creator>
				<category><![CDATA[Crunch News]]></category>

		<guid isPermaLink="false">http://crunchmarketing.com.au/?p=443</guid>
		<description><![CDATA[Welcome Welcome to our new website, which will serve both as an access portal for our existing customers, and a timely source of up to date information related to current movements in the Perth marketing industry. We will also publish useful articles and information about marketing in general, providing tips and advice on how to<a href="http://www.crunchmarketing.com.au/crunch-news/new-website-launch/">...<i>read more</i></a>]]></description>
			<content:encoded><![CDATA[<h3>Welcome</h3>
<p>Welcome to our new website, which will serve both as an access portal for our existing customers, and a timely source of up to date information related to current movements in the Perth marketing industry. We will also publish useful articles and information about marketing in general, providing tips and advice on how to get the most out of your marketing budget.</p>
<p>&nbsp;</p>
<h3>History</h3>
<p>Since the launch of Crunch Marketing in 2011, our team has been busy helping Perth businesses realise their highest commercial potential, by optimising market reach in a variety of innovative and effective ways.</p>
<p>Crunch was founded on the concept of total dedication to our clients. Everything we do, we do for you, with the sole purpose of helping you achieve your targets. The new website is yet another avenue through which we can provide improved communication and interactivity, staying in touch with the needs of our clients, and gathering vital feedback from the wider market.</p>
<p>&nbsp;</p>
<h3>New Blog</h3>
<p>The new blog is the place to find articles and content about marketing topics relevant to the Perth business community. We will provide news and events information, as well as offering useful tips and advice to help you get the most out of your marketing investments.</p>
<p>We welcome your feedback, and look forward to hearing your thoughts and comments on the topics that we post. By telling us what you think, you can help us to provide the best possible resources for your needs.</p>
<p>&nbsp;</p>
<h3>Mission Statement</h3>
<p>Everything that we do is guided and informed by our Mission Statement. It is through the unified commitment that we make as a company that we can provide the individual and tailored solutions that our customers require.</p>
<p>Crunch Marketing&#8217;s mission is to consistently excel at providing the best specialist marketing advice to our clients. We have a passion for assisting local businesses to achieve their highest possible market goals, and maintain a commitment to continuous education, both internally and for our clients.</p>
<p>We are serious about personal integrity, and only work with industry professionals that maintain similarly high ethical standards. You can read our fu<span style="color: #000000;">ll <a title="About Us" href="http://crunchmarketing.com.au/about-us/"><span style="color: #000000;">Mission Statement here</span></a>.</span></p>
<p>&nbsp;</p>
<h3>Contact Us</h3>
<p>You will immediately benefit from our extensive experience when you contact Crunch to discuss how we can help grow your business, brand or concept. We can take the pressure off you, so you can concentrate on keeping your clients happy, while we work to make your business a success.</p>
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		<item>
		<title>What to consider when hiring a marketing consultant</title>
		<link>http://www.crunchmarketing.com.au/consulting/what-to-consider-when-hiring-a-marketing-consultant/</link>
		<comments>http://www.crunchmarketing.com.au/consulting/what-to-consider-when-hiring-a-marketing-consultant/#comments</comments>
		<pubDate>Wed, 02 May 2012 07:18:49 +0000</pubDate>
		<dc:creator>Crunch</dc:creator>
				<category><![CDATA[Consulting]]></category>

		<guid isPermaLink="false">http://crunchmarketing.com.au/?p=464</guid>
		<description><![CDATA[Working with any consultant can be a minefield of unclear expectations and mixed communications.  It is useful to consider the way you manage engaging a consultant in a similar vein as you would dealing with your own employees &#8211; with a few important exceptions. &#160; In both cases, good managerial skills are required to ensure<a href="http://www.crunchmarketing.com.au/consulting/what-to-consider-when-hiring-a-marketing-consultant/">...<i>read more</i></a>]]></description>
			<content:encoded><![CDATA[<p>Working with any consultant can be a minefield of unclear expectations and mixed communications.  It is useful to consider the way you manage engaging a consultant in a similar vein as you would dealing with your own employees &#8211; with a few important exceptions.</p>
<p>&nbsp;</p>
<p>In both cases, good managerial skills are required to ensure a successful outcome.  Accepting responsibility for your role in the relationship begins with establishing clear communication and realistic objectives.  You must understand what you are trying to achieve by working with the consultant, and be able to communicate that to them in a clear and workable way.  Only then will they be able to deliver the results that you are expecting.</p>
<p>&nbsp;</p>
<p>When you are sure about your goals, seek out a consultant that will provide a tailored service that fits your business needs.  Make sure you are dealing with independent marketing professionals, and not salesmen affiliated with specific products or services.  Look for a consultant with broad relationships to many other industry professionals, one that you can rely on for objective advice.  They will have a better perspective of the market, and be able to recognise opportunities that you may have missed.</p>
<p>&nbsp;</p>
<p>It is a good idea to review some of the work the consultant has done with previous clients, to get a feel for what you might expect from your own campaigns.  If possible, reading a few testimonials can also give you an insight into the consultant&#8217;s strengths.</p>
<p>&nbsp;</p>
<p>After you have settled on a marketing professional, make sure that you are both clear about the desired outcome of the project.  If it is a longer term assignment, you need to understand how you will assess the performance of the consultant, and be able to address any issues as they arise.  With shorter term contracts, measurable performance indicators for the success of the project should be set at the beginning.  Again, clear communication is the key.</p>
<p>&nbsp;</p>
<p>Engaging a marketing consultant can have incredible benefits for your business, but you need to ensure that you are working with the right specialist for your needs.  A tailored approach and open lines of communication are key components to an effective consulting relationship.</p>
<p>&nbsp;</p>
<p>Crunch Marketing experts have years of experience and employ a broad network of professional contacts to optimise investment of their client&#8217;s marketing budgets.   Contact us today to discuss how we can help grow your business.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>It&#8217;s time to start with a CRUNCH</title>
		<link>http://www.crunchmarketing.com.au/uncategorized/it-all-comes-down-to-the-crunch-3/</link>
		<comments>http://www.crunchmarketing.com.au/uncategorized/it-all-comes-down-to-the-crunch-3/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 13:17:22 +0000</pubDate>
		<dc:creator>Crunch</dc:creator>
		
		<guid isPermaLink="false">http://www.crunchmarketing.com.au/?p=554</guid>
		<description><![CDATA[At Crunch Marketing, we focus on your overall marketing communication mix and provide marketing solutions that will get you results. As part of our consulting process we provide you with realistic marketing strategies, plans and budgets incorporating a range of marketing services tailored to your business. We also function as a full service agency and<a href="http://www.crunchmarketing.com.au/uncategorized/it-all-comes-down-to-the-crunch-3/">...<i>read more</i></a>]]></description>
			<content:encoded><![CDATA[<p>At Crunch Marketing, we focus on your overall marketing communication mix and provide marketing solutions that will get you results. As part of our consulting process we provide you with realistic marketing strategies, plans and budgets incorporating a range of marketing services tailored to your business. We also function as a full service agency and can put your developed plans into action.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It all Comes down to the CRUNCH</title>
		<link>http://www.crunchmarketing.com.au/uncategorized/it-all-comes-down-to-the-crunch-2/</link>
		<comments>http://www.crunchmarketing.com.au/uncategorized/it-all-comes-down-to-the-crunch-2/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 06:35:29 +0000</pubDate>
		<dc:creator>Crunch</dc:creator>
		
		<guid isPermaLink="false">http://www.crunchmarketing.com.au/?p=475</guid>
		<description><![CDATA[At Crunch Marketing, we focus on your overall marketing communication mix and provide marketing solutions that will get you results. As part of our consulting process we provide you with realistic marketing strategies, plans and budgets incorporating a range of marketing services tailored to your business. We also function as a full service agency and<a href="http://www.crunchmarketing.com.au/uncategorized/it-all-comes-down-to-the-crunch-2/">...<i>read more</i></a>]]></description>
			<content:encoded><![CDATA[<p>At Crunch Marketing, we focus on your overall marketing communication mix and provide marketing solutions that will get you results. As part of our consulting process we provide you with realistic marketing strategies, plans and budgets incorporating a range of marketing services tailored to your business. We also function as a full service agency and can put your developed plans into action.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.crunchmarketing.com.au/uncategorized/it-all-comes-down-to-the-crunch-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It all Comes down to the CRUNCH</title>
		<link>http://www.crunchmarketing.com.au/uncategorized/it-all-comes-down-to-the-crunch/</link>
		<comments>http://www.crunchmarketing.com.au/uncategorized/it-all-comes-down-to-the-crunch/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 07:59:07 +0000</pubDate>
		<dc:creator>Crunch</dc:creator>
		
		<guid isPermaLink="false">http://a2z-tech.com/crunch/?p=107</guid>
		<description><![CDATA[At Crunch Marketing, we focus on your overall marketing communication mix and provide marketing solutions that will get you results. As part of our consulting process we provide you with realistic marketing strategies, plans and budgets incorporating a range of marketing services tailored to your business. We also function as a full service agency and<a href="http://www.crunchmarketing.com.au/uncategorized/it-all-comes-down-to-the-crunch/">...<i>read more</i></a>]]></description>
			<content:encoded><![CDATA[<p>At Crunch Marketing, we focus on your overall marketing communication mix and provide marketing solutions that will get you results. As part of our consulting process we provide you with realistic marketing strategies, plans and budgets incorporating a range of marketing services tailored to your business. We also function as a full service agency and can put your developed plans into action.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.crunchmarketing.com.au/uncategorized/it-all-comes-down-to-the-crunch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The benefits of hiring a marketing consultant</title>
		<link>http://www.crunchmarketing.com.au/consulting/the-benefits-of-hiring-a-marketing-consultant/</link>
		<comments>http://www.crunchmarketing.com.au/consulting/the-benefits-of-hiring-a-marketing-consultant/#comments</comments>
		<pubDate>Sat, 24 Mar 2012 07:10:53 +0000</pubDate>
		<dc:creator>Crunch</dc:creator>
				<category><![CDATA[Consulting]]></category>

		<guid isPermaLink="false">http://crunchmarketing.com.au/?p=454</guid>
		<description><![CDATA[Being a business owner means constantly juggling the many conflicting needs of different parts of your business.  While servicing your existing clients is undoubtedly the central function of any commercial enterprise, locating and reaching out to new customers is the lifeblood activity of ongoing success. &#160; Unfortunately for most small business owners, learning to be<a href="http://www.crunchmarketing.com.au/consulting/the-benefits-of-hiring-a-marketing-consultant/">...<i>read more</i></a>]]></description>
			<content:encoded><![CDATA[<p>Being a business owner means constantly juggling the many conflicting needs of different parts of your business.  While servicing your existing clients is undoubtedly the central function of any commercial enterprise, locating and reaching out to new customers is the lifeblood activity of ongoing success.</p>
<p>&nbsp;</p>
<p>Unfortunately for most small business owners, learning to be good at maintaining happy customers does not immediately transform them into effective marketing experts.  Because of this, many small and medium sized businesses are losing thousands of dollars in potential new customers every year.</p>
<p>&nbsp;</p>
<p>The cost of employing specialist marketing skills is often not included in the small business budget, where cash flow may be tight.  Unfortunately, it is the smaller marketing budgets that can also not absorb the cost of marketing mistakes and unprofitable campaigns.</p>
<p>&nbsp;</p>
<p>Independent marketing consultants provide the ability to access marketing expertise, without the need to commit to large ongoing overheads.  Clients enjoy the benefits of a focussed, integrated and cost effective marketing strategy and reduce the wasted time and money that can result from uninformed marketing choices.</p>
<p>&nbsp;</p>
<p>A marketing consultant can be the most cost effective solution in a range situations, where in-house marketing resources are either not employed, or do not cover the specialist skills required for a specific event.  A few hours’ work with a good consultant can be extremely lucrative for many businesses.</p>
<p>&nbsp;</p>
<p>Specialist marketing consultants can highlight the things that you need to consider before embarking on any promotional strategy.  They can prevent you from making costly mistakes and guide you to the best resources and mediums, to help you to realise the best return on your marketing investment.</p>
<p>&nbsp;</p>
<p>A reputable consultant will work with you to develop benchmarks and performance indicators, providing measurable targets.  Using these indicators as a guide to their performance, consultants can be objectively assessed by the effectiveness of their work.</p>
<p>&nbsp;</p>
<p>Independent consultants can recognise and act on opportunities that in house staff may not see.  Their broader view of the marketing industry, and connections across a range of industries allows a unique and productive perspective.  Far from just getting a part time marketer, when you hire a specialist marketing consultant, you are reaping the benefits of years of dedicated experience.</p>
<p>&nbsp;</p>
<p>Working with a marketing consultant could benefit your business in ways you may not have even thought of.  Contact Crunch Marketing today to see how we can help grow your business to realise its highest commercial potential.</p>
<p>&nbsp;</p>
]]></content:encoded>
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