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It's time to start with a CRUNCH

At Crunch, our Perth marketing consultants focus on your overall marketing communication mix and provide solutions that will get you results. As part of our consulting process we provide you with realistic marketing strategies, plans and budgets tailored to your business. As your local consultancy agency we can also put your developed plans into action.

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Crunching the Steps to Success

To create a tailored and outcome orientated marketing plan Crunch targets the basic principles of:

1. Analysing your existing marketing activities
2. Integrating the findings & developed strategies
3. Delivering measurable Results & refine campaigns.

This process is subject to an ongoing review ensuring that your business is achieving the target ROI.

Search Engine Marketing (SEM)

Search Engine Marketing, or SEM, involves the promotion of your website on search engine networks such as Google and Yahoo. This type of marketing strategy can greatly increase the exposure of your products and services, and help boost brand recognition.

 

The term Search Engine Marketing is often applied incorrectly to just the paid search aspect of internet marketing. It is true that paid listing with search engines, such as Google Adwords and others, are a big part of the mix, however there are other sides to the story.

 

Incorporating such strategies as search engine optimisation, or SEO, Social Media Marketing, article and blog marketing, it is the integration of these different elements that combine to promote your brand across the different search engine services. Optimising your reach into the search engine market can be a complex process, but if you work with a Crunch SEM specialist, you can be assured that you will get it right, every time.

 

Fast Crunch Facts:

 

  • 94% of people use Google
  • 25% of people click on paid ads
  • 75% of people click on organic listings

 

  • Comparison of SEO & Paid Search
      Search Engine Optimisation (SEO) Paid Search Listings
    Time Frame Results take 3-12 months Offers immediate results
    Set-up Higher set-up cost + time Lower set-up cost + time
    Overall cost More cost effective for long term More cost effective for short term
    ROI Higher in the long term Higher in the short term
    Audience Targeting Less targeted search result listings More targeted through ads
    Market Share Increase share through positioning No market share benefits
    Risk Targeting keywords with low search volume or non-converting ones Mismanagement and allocation of funds to wrong campaigns
    Risk Management In-depth market and keyword research, ongoing statistical evaluation and management Highly targeted ad campaigns , regular statistical analysis and client feedback

 

Let the Crunch team help you:

 

  • Identify search engine marketing opportunities for your business;
  • Develop and manage a customised SEM strategy;
  • Keep a close eye on your results with continuous monitoring, to ensure the best return on your investment.

 

Send us an email or give us a call today to discuss your search engine marketing needs.

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