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It's time to start with a CRUNCH

At Crunch, our Perth marketing consultants focus on your overall marketing communication mix and provide solutions that will get you results. As part of our consulting process we provide you with realistic marketing strategies, plans and budgets tailored to your business. As your local consultancy agency we can also put your developed plans into action.

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Crunching the Steps to Success

To create a tailored and outcome orientated marketing plan Crunch targets the basic principles of:

1. Analysing your existing marketing activities
2. Integrating the findings & developed strategies
3. Delivering measurable Results & refine campaigns.

This process is subject to an ongoing review ensuring that your business is achieving the target ROI.

Blog

Keeping Your Customers Engaged Online

Posted on: September 19th, 2017 by Crunch

two tins on string showing customer engagement

Keeping your customers engaged online begins and ends with your website. The crucial middle ground includes the supplemental off-page factors. These include social media, print and on-air advertising, content marketing and direct marketing – all of which work together to drive traffic to your site. Though these off-page factors are just as important as your on-page strategies, an effectively designed and executed website will pay off handsomely in the end, as it will maximise the value of the traffic these inbound marketing methods generate by engaging visitors and encouraging conversions.

 

The concept is simple to grasp intellectually, but many business owners need guidance with planning and execution, and this is where website consulting can help. The following is a brief overview of each website element your consultant will cover and the important role it plays in your online success:

 

Website Strategy

Your strategy will start with determining the basic purpose of your website. Some examples:

 

  • To sell a product
  • To offer a service
  • To provide information
  • To create a forum around a specific topic

 

Based on your site’s purpose, you will then determine your target audience and how best to reach that audience through such components as website design, layout and content.

 

Website Design

To successfully capture the attention of your visitors, you’ll need to create an appropriate website design – one that reflects the essence of your brand and helps you convey your message with impact. This requires someone who has the skill to incorporate colour, shape, texture, image, text and empty space in just the right combination to create a balanced, engaging whole. You’ll need a unique header and background to effectively highlight the content of your site. These elements of a successful website are essential components of your professional presentation.

 

Website Layout

Your site’s layout should ensure optimum usability, starting from the foundation of well-designed information architecture and stretching to include the most functional navigation for your specific type of website. Many business owners are as unfamiliar with the technical principles of effective website layout as they are with the artistic aspects of proper website design – and this is precisely why web designers, developers and consultants exist.

 

Website Consulting Help

When businesspeople recognise their own limitations in these areas and wisely invest in expert website consulting services, such as those provided by Crunch Marketing, they give themselves a real boost toward increasing customer engagement and reaping greater monetary returns through their websites. To learn more about our bespoke website consulting services, visit our Website Consulting page, and find out how our multi-layered approach can help you build a viable web presence.